Entire malls were closed due to state mandates, meaning many of Anne’s 1,200 U.S.
The pandemic only made matters infinitely worse.
Annies pretzel drivers#
That has prompted efforts like delivery incentives for drivers and more online ordering. Retail shops are closing and entire malls were struggling even before the pandemic.
Its pretzels and pretzel dogs have been popular with mall customers looking for a snack while shopping.īut mall traffic has been a problem for some time as retail shifts online. “While we were already underway with identifying ways to enhance our brands’ accessibility, the study results confirmed our strategy to cobrand this location with Jamba.”Īuntie Anne’s has grown up with America’s malls. “Consumer research shows that our guests want access to Auntie Anne’s outside of the mall,” Brian Krause, chief development officer for Atlanta-based Focus Brands, parent of both Auntie Anne’s and Jamba, said in a statement. The location, in Wylie, Tex., is owned by franchisees Shawn and Crystal Bowling and, according to a release, “is a significant step in the brand’s commitment to move to real estate beyond the traditional mall location and is a direct response to consumer desire for greater brand accessibility.”
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